Blues is the name given to both a musical form and a music genre created within the African-American communities in the Deep South of the United States at the end of the 19th century from spirituals, work songs, field hollers, shouts and chants, and rhymed simple narrative ballads.[1] The blues form which is ubiquitous in jazz, rhythm and blues and rock and roll is characterized by the use of specific chord progressions — the twelve-bar blues chord progressions being the most frequently encountered — and the blue note that for expressive purposes are sung or played flattened or gradually bent in relation to the pitch of the major scale. (via Wikipedia)
What in the world does the blues have to do with inbound marketing or SEO? You’re asking and I’m prepared after a little research to give the result of my research this week.
I came across Nate Findlings blog How to write a book of blues. Nate is an inbound marketing consultant right here in NW Indiana, and is writing a Book about the Blues, or better yet about a blues musician. I think Nate has combined both subjects to really hit his stride.
“Plan A: To write about our adventures in getting our drafts edited and published. This includes trials, tribulations, influences, and the essentials that go into such a project.
Plan B: To use our careers in SEO/SMO, Social Media, and Copywriting to not only get the word out about our endeavors but to share, learn and grow as we go.”
Some recent posts on this blog:
The lyrics often relate troubles experienced within African American society. For instance Blind Lemon Jefferson‘s “Rising High Water Blues” (1927) tells about the Great Mississippi Flood of 1927:
“Backwater rising, Southern peoples can’t make no timeI said, backwater rising, Southern peoples can’t make no timeAnd I can’t get no hearing from that Memphis girl of mine.”
However, although the blues gained an association with misery and oppression, the lyrics could also be humorous and raunchy as well:[20]
“Rebecca, Rebecca, get your big legs off of me,Rebecca, Rebecca, get your big legs off of me,It may be sending you baby, but it’s worrying the hell out of me.” From Big Joe Turner‘s “Rebecca”, a compilation of traditional blues lyrics
An author, a lyric writer, aninbound marketing expert, and that almighty Search Engine Optimization project that we all want but can’t quite put our finger on. So what does Blues music have to do with your business marketing? Everything. Creativity, honesty in voice, and the ability to relate to real people where they’re at.